Lucy Anderson was a single mother with a background in product development and marketing, who saw a gap in the market for female care products that women would be proud, not embarrassed to use, and for a brand that championed female care and empowerment. Unreal worked with WooWoo on packaging, socials and in-store promotional templates to spread Lucy’s word.
Bold, fun packaging in sassy and confident colours that stands out amongst the competition, and does WOOWOO proud. Their female silhouette in two-tone bold hues nods to the all-natural ingredients, and distinguishes between the ranges to create a unified brand that empowers the individual. As WOOWOO’s offering has grown, we’ve been there with them every step of the way - we can’t wait to see where they’ll take us next!
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WOOWOO
