LA MAD

BRIEF

Create an identity for La Madelaine, a supplier of natural, artisanal wines.

RESULT

The first thing we did was shorten the name ‘La Madelaine’ to its in-house nickname La Mad, a moniker more in-keeping with the company’s personality. ‘La Mad about Wine’ naturally became the tagline informing the tone of voice and supporting illustrations. As La Mad supplies quirky, interesting wines, we wanted the identity to reflect this. This is why our illustrations are completely diverse in style with the brand colours unifying them.