WSP

BRIEF

WSP are the global engineering masterminds behind the Shard. Our brief was to create a brand awareness campaign driving people to a microsite showcasing their proudest feats. These include remodelling the Royal Academy of Music’s Opera Hall into two unique spaces and Manchester’s eco-friendly tramlink extension.

RESULT

Using the WSP logo at the heart of the ads, we created a hugely successful multi-platform campaign underpinned with the line ‘Take a closer look’. From national press to social media, below is a snippet of the campaign rollout.