BNP PARIBAS   |   EDWARD CHARLES AND PARTNERS | UKI INVESTMENTS LTD

BRIEF

Branding and marketing for a stunning Palladian property in the heart of central London, which is being transformed into a luxurious, contemporary office space.

RESULT

Underpinned by the line ‘neo-classical façade with a very modern identity’ we illustrated the clash of old and new by embellishing art from the Rococo period and adding a modern twist.

14 CAVENDISH SQUARE

As the property is very much a work-in-progress, our concept was to make the viewing of the property an art gallery tour. The tweaked oil paintings were strategically placed across four floors to sell a specific feature of the proposed plans.

Like all good galleries, we ‘exit through the gift shop’ where branded Cavendish Square merchandise was made available.